Premium Cinema HD



Brand Identity, Brand Image & Positioning


The soundtrack is signed by Ennio Morricone: we started from this collaboration to create the concept of emotional "path" with a hypothetical line that acts and reacts to music. We chose gold and dust to dress the Premium Channels; precious and elusive materials, as the life told by cinema.
A "premium" image deliberately not stereotyped to differentiate it from Sky Cinema,
that uses cinema iconography.
Aired along with the graphic package - titles, bumpers, idents, etc.