Premium Cinema

Premium Cinema Channel Branding & Positioning

Starting from Ennio Morricone's sound design and music we designed concept of emotional "path" with a hypothetical line that acts and reacts to music. We used gold and dust to positionate the Movie Premium Channels.
A premium image deliberately not stereotyped but precious and elusive, quoting Shakespeare: We too are made of the matter of which dreams are made.
Aired along with the graphic package - titles, bumpers, idents, etc.