Brands in Motion
Il Gufo - History Repeating
A family story
Il Gufo is an Italian company of fine clothes for children, known throughout the world.
It is a family affair, whose successes are intertwined with the lives of their members. A mother, her sons.
When they asked us to create an emotional video, we simply told their story, which unfolds following a thread of red wool.
This is how the values of a family have become the values of a company, to become the values of a product.
