Celebrating 20 years

“Italia Uno!” Campaign

2020: twenty years uninterrupted broadcasting for "Italia1" campaign.

This is the first User Generated Content, become viral, at a time when the internet was not yet mass (Facebook was born in 2004).

Today, twenty years later, one thousand billion photographs are taken a year and posted on social medias. Only on Instagram are posted 80,000,000 images a day.

The generation 13-24 considers social networks the most suitable for the discovery and expression of its own identity.

With this campaign we snatched Assolombarda's Cenacolo 2002 award. Chairman of the jury Umberto Eco.